This fall, the Swedish sports fashion brand Björn Borg launches its AW15
collection together with its first fitness app ever, Sprinter. The free iPhone app
enables you to match with new workout buddies and improve performance by
reaching goals together. A parody of the popular dating app Tinder, but for sports. A mission easy to complete through three simple steps – Sweat, Swipe and Socialize.

SWEAT
The app is powered by energy points. Gain them by exercising with your iPhone.

SWIPE
Flick through sporty people in your city or across the world. See their favorite sports and daily activity.

SOCIALIZE
Chat with your matches directly inside the app. Set a date and time to workout together.

Björn Borg, das schwedische Sportswear Fashion Brand hat seine erste Fitness-App gelaunched: Sprinter! Inspiriert von der bekannten Dating-App Tinder kann man hier sweat, swipe and socialize – Trainingspartner finden, gemeinsam trainieren und so seine sportlichen Ziele schneller und effektiver erreichen.

 
Together as a team, you perform better!

The app connects to Instagram and Facebook to make it easy for users to share pictures and workout videos. It also tracks the user’s current location, which creates a quick tool for finding a workout buddy for the lunch break session. Travelling users can search to find a new workout buddy anywhere in the world. Sprinter is free to download from Apple’s App Store.

Die App verbindet sich mit Instagram und Facebook und ermöglicht dadurch seinen Usern, Bilder und Workout-Videos einfach zu teilen.
Es trackt ebenfalls die Location des Nutzers, so dass auch eine spontane Verabredung in der Mittagspause oder sogar auf Reisen möglich ist. Die App kann kostenlos für Iphones im iOS Store heruntergeladen werden.

Björn Borgs AW15 collection increases the focus on sports apparel. The collection is all about high-performance fabrics, such as Thermo-Pro. The fabric retains energy, resists heat loss and retains insulation from cold and wind, with inspiration from protecting the body from the elements.
Björn Borg also launches its limited edition ‚Iconic‚ collection, honoring the brand’s sporty past and present with pairing iconic waistbands with fashion forward fabrics, silhouettes and functionalities. Fashion images of the collection’s key look are available to explore on Sprinter, while searching for a new workout partner.

Björn Borgs Herbst-Winter Kollektion 2015 erhöht den Fokus auf Sportbekleidung. In der Kollektion dreht sich alles um Hochleistungsstoffe, wie z.B. Thermo-Pro. Das Gewebe behält die Energie, widersteht dem Wärmeverlust und isoliert Kälte und Wind.
Björn Borg launchte ebenfalls eine limitierte ‚Iconic‚ Kollektion, zu Ehren der sportlichen Vergangenheit und Gegenwart der Marke.

WHAT I WORE
jacket* | Björn Borg here
tights* | Björn Borg here